BIO
I have more experience than I care to admit. I remember writing my first research papers on a typewriter, and of course, we hadn't yet discovered social media at the time. Boy, things sure have changed since MySpace. Like all God's creatures, I adapted to survive, adding new skills to my resume as I evolved into a modern human. But one thing that has never changed is my reverence of the power of words.
Ironically, my journey down the literary path began in sales when I realized I had the gift of gab, and if it wasn't for my early successes as a sales rep, I never would have been able to afford college. After earning a bachelor's degree in English, I was bound and determined to become a writer, but the sales gene never left my DNA. I made my way into advertising, working in the newspaper business and making it my personal mission to keep the printed word alive.
I brought this experience and nostalgia with me when I took on later roles as a marketing director at first and then later as editor-in-chief presiding over two nationwide magazines. During this stint, I honed my skills as a copywriter and a content creator, authoring dozens of sales letters and direct mail offers that were sent out to thousands of homes across America. The two sides of my persona, the writer and the salesperson, finally converged. I also realized that words can sell more than just newspapers and magazines.
Now my mission is to lend a voice to anyone looking for the right message. My specialty is still sales and advertising copy, but I can help my clients create a variety of content and marketing collateral. More importantly, I'll lend an ear as well. Listening and learning is the underappreciated superpower of every good writer, and it's the one service many clients need the most. After all, I am not just trying to sell an idea or product; I'm here to tell your story.
SKILLS & EXPERTISE
COPYWRITING & EDITING
MARKETING STRATEGY & TARGETED CAMPAIGNS
ADS / MEDIA KITS / MARKETING COLLATERAL
BRAND AWARENESS & DEVELOPMENT
CONTENT CREATION & STRATEGY
PUBLIC RELATIONS / PROMOTIONS
COMMUNICATION / MESSAGING
CUSTOMER ENGAGEMENT
PROJECT MANAGEMENT
SALES AND PROFIT GROWTH
SOCIAL MEDIA / BLOGS / NEWSLETTERS
TESTIMONIALS
"Craig is a hardworking employee and enjoyable to work with. He has skills across the board in team management, copy writing, editing, and marketing. Craig and I collaborated on projects daily. He is a valuable team member who delivers quality copy for the products, marketing materials, and advertisements. As a senior to me, he is a great leader who gives good support and direction and always has a good attitude."
Hannah Kopfle, Senior Graphic Designer
"Working with Craig has always been a positive experience. He's a great direct marketing pro. And has a lot of solid experience in many key areas."
Stephen Kimball, Owner
Stephen Kimball DM Copywriting
"Craig is a talented and dedicated team player. His previous sales, management, and editorial experience and knowledge were an asset to our growing company. His skills as an editor are very evident in his work, and he takes pride in his accomplishments. His skills in data analysis and advertising were able to help guide the team toward higher product sales."